Rockchiq may have been launched in 2008, but Indu Aurora (The Rockchiq Designer!) is certainly not a newbie! In an exclusive interview with JoonBug, Indu gave us some insight into her inspiration, designs, and plans:
ML: Where do you get your design inspiration?
Indu: I came to this country in 1998- it was a great year. I’m inspired by Sex and the City. I also love colors and fun, young designs.
ML: How did you get into designing?
Indu: Before I launched Rockchiq, I was freelancing. In 2008, I was so passionate, I just had to launch the line already! People saw it, and that they liked it. That definitely boosted my inspiration. I launched a sample collection and I never stopped.
ML: How would you describe the Rockchiq Style?
Indu: Rockchiq is an urban clothing line. Its sophisticated, edgy, and unique. It also has a lot of fun patterns.
ML: What are you planning next for Rockchiq?
Indu: I’m planning a Resort Collection, a Bridal Collection, and a Swim Collection. I’m also planning to make a line using only black and white, which I’m looking forward too! I want to collaborate with designers to put on more fashion shows, so I can market Rockchiq towards buyers.
ML: How does Rockchiq fit in with San Francisco fashion?
Indu: San Francisco fashion consists of a lot of party wear, cocktail dresses, leather pants, and dresses. I definitely want to make leather dresses and carry on leather.