Monday, February 14, 2011

Toms + The Row Shoes


A First look At Mary-Kate and Ashley’s Newest Fashion Endeavor!

We’ve seen Elizabeth + James, Olsenboye, and even The Row, which has been a huge hit in the fashion world! But that’s old news- it was just announced that the always-fashionable twins are teaming up with Toms Shoes, forming Toms + The Row Shoes. The new line will be available in plaid, wool-cashmere, and herringbone, and will be priced from $98 to $150.

The collaboration is nothing short of newsworthy, as the focus Toms + The Row Shoes is purely charitable. Well, for the most part- Blake Mycoskie, founder of Toms Shoes, is hoping the collaboration with the Olsen’s will help heighten exposure.

Toms Shoes was founded in 2006, and as styles come and go, the mission stays the same: For every pair of shoes sold, a pair is matched for a child in need.

The twins are definitely on board- Ashley has said: "We feel it's really important to spread awareness of the Toms One for One mission… Toms + The Row customers will have the ability to give back and create change with a single purchase."

Mary-Kate added: "The giving is immediate. Having the opportunity to be a part of something so meaningful has made the collaboration with Toms special to everyone at The Row."

(As seen on JoonBug)

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