Tuesday, March 15, 2011

First Name Basis

Ann Taylor Changes Its Name!

This just in! Famous retailer Ann Taylor is going through a corporate name-change. Formerly known as Ann Taylor Stores Corporation, the company is now simply called Ann Inc.

The President and CEO of the company says that the new name reflects the multichannel strategy. He adds that the period in Ann Inc. will periodically change colors to show support for causes backed by the company, such as breast cancer research (pink) and international women’s day (purple).

It is only the corporation name that is changing, as the two brands will still be Ann Taylor and Loft. The name of the brand, Ann Taylor, will remain the same.

(As seen on JoonBug)

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