Monday, March 28, 2011

Guerlain Rouge Automatique

French Brand Launches Innovative New Lipstick

With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain first to created wax lipstick in a gold plated tube. In 1936, Olivier Échaudemaison found a small Art Deco wonder that captured his attention- the original “Rouge Automatique”. Today, he’s adapted the piece as the first lipstick without a cap and with an application technique requiring only a single hand.

“The 21st-century Rouge Automatique is created for a mischievous and stylish woman. In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.” — Olivier Échaudemaison, Guerlain Creative Director.

The formula strives to deliver 3 main promises: Second-Skin Texture, Boosted Colours, and Long-Lasting Hold. Launching next month, the 25 shades with chic French names will retail for $35 at Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman. Here are the shades:

Beige: 100 Apres l’Ondee, 101 Voilette de Madame, 102 Ne M’Oubliez Pas, 103 Chant d’Aromes, 104 Jicky, and 105 Vol de Nuit.

Red: 120 Coque d’Or, 121 Rouge d’Enfer122 Liu, 123 Habit Rouge, 124 Samsara, and 125 Vega.

Orange: 140 Mitsouko, 141 Quand Vient l’Ete, 142 Fleur de Feu, and 143 Nahema.

Pink: 160 Bal de Mai, 161 Cherry Blossom, 162 Bloom of Rose, 163 Rose Bengale, 164, 165 Champs-Elysees, 166 Shalimar, 167 Guet-Apens, and 168 L’Heure Bleue.

(As seen on JoonBug)

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