Monday, March 28, 2011
Marc Jacobs' Intern Goes Crazy: Inside The Breakdown And Major PR Scandal
Remember a few weeks ago, when the fabulous world of high fashion came down, and requested the help of a Twitter-savvy Marc Jacobs’ fanatic? Well, it was definitely a first, and judging by the aftermath, hopefully a one-time only occurrence!
After realizing that the Twitter page for Marc Jacobs was, well, less than satisfactory, CEO Robert Duffy put out a help-wanted call for a new social media manager- via Twitter! The much coveted position would be awarded to whoever put forth the best 140-character tweet, telling why they should get the job!
Well, fast forward a few weeks, and it seems the Marc Jacobs didn’t find quite what they were looking for. As a result, the @MarcJacobsIntl Twitter account landed in the hands of an intern. To us mere mortals, it seems like a dream come true, but according to the Twitter rant via iPhone, there are two sides to every story. Here’s a series of frantic tweets by MJ’s intern, which landed on the company’s Twitter page:
“You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn't be tweeting this if not!”
“Good luck! I pray for you all. If you get the job! I'm out of here. See ya! Son't want to be ya! Roberts a tyrant! Seriously! He is tough!”
“I can call him out! I'm out! Won't work in this town again! I know that! Learned a lot. But, I don't have the energy for what is expected!”
“Yea, walk in my MJ shoes! Don't judge me! I'm alone in this office having to try and entertain you all. This isn't easy. I have tried. Done!”
The scandalous tweets appeared at 12 AM, and were removed at approximately 4 AM EST. They've created a major PR scandal, and only time will tell how it all unfolds.
(As seen on JoonBug)