Monday, April 4, 2011

It's A Lauder Family Affair

Estee Lauder's Granddaughter Plans To Launch Her Own Company

Aerin Lauder, Estée Lauder’s granddaughter and senior vice president of the current-day company, plans to break away in favor of beginning her own fashion and lifestyle brand. She has stated her hopes to be “the next Tory Burch”, and she has already begun to recruit a superstar team to assist her.

Anna Wintour will be her advisor and NBC’s Jeff Zucker will be her assistant. She’s also recruited Ebs Burnough, the now-former White House deputy social secretary. He told his colleagues via email Friday that it would be his “last day at the White House.”

The brand will include accessories, housewares, and jewelry, inspired by her grandmother’s designs. Aerin will keep her role as a senior creative director, as she’ll still be nearby. Her headquarters are rumored to be on East 57th Street, which is in the same building as Tom Ford!

(As seen on JoonBug)

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