Tuesday, April 12, 2011

YSL vs. Louboutin

The Debate Over The Red Sole Finds Its Way To Manhattan Courts



As any true fashionista knows, a red sole can only mean one thing: Louboutin! Ever since 1992, when Christian Louboutin first painted red nail polish on the bottom of one of his shoes, the red sole has become the unspoken trademark of the world’s most beloved heel.

Well, “unspoken” may be the key word here. Earlier this year, Yves Saint Laurent began selling his own version of the shoe, but without proper acknowledgement. YSL reps argue that no acknowledgement is needed, as the red sole is not trademarked.

Louboutin first heard about YSL’s design earlier this year, when YSL began selling his own red soled pumps in Saks Fifth Avenue, Barney’s New York, Bergdorf Goodman, Nordstrom, and Neiman Marcus. Louboutin has repeatedly requested that YSL stop selling the shoe, but it still remains on shelves.

"The location of the bright color on the outsole of a woman's pump is said to provide an alluring 'flash of red' when a woman walks down the street, or on the red carpet of a special event," the 27-page lawsuit says. Hollywood is filled with fans of Louboutin, including the casts of Sex and the City, Desperate Housewives, and Gossip Girl. We’ll just have to wait and see how it all unravels!

(As seen on JoonBug)

5 comments:

  1. Ooooh I did not know about YSL and the red sole. Good on Louboutin for taking that to court, I have always needed a pair myself....
    Ahhh <3
    xxx

    www.rubyccino.blogspot.com

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  2. What bothers me about this is that the red on the YSL shoe isnt even the same red as the Louboutin sole.
    I cant wait to see how this plays out.

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  3. I really don't know how I feel about this. I understand its an iconic shoe and it is know for the red sole, but you don't see every other company suing each other for having a black sole. Right?

    ~Angel

    http://www.fashionablynumb.com

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  4. Hmm. I'm thinking Louboutin may not have a case. I'm a small business owner and I just attended a seminar where they discussed how to protect your brand. Louboutin should have trademarked the red sole as soon as people started to recognize the shoe by that characteristic if not from the beginning. If he had, the stores would have had to stop selling the product. Sounds likeYSL's lawyer is well aware of trademark and copyright laws.

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  5. Yes i heard about this craziness! So much drama, just leave it to Louboutin, y'now?! That is so cool that you are a student at FIT, love NY!!!! Now following you!

    ReplyDelete

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