Tuesday, May 24, 2011

Justin Bieber's New Perfume Launch

Last year’s ‘My World’ fragrance marked the beginning of Justin Bieber’s newest business endeavor: fragrance! Next month, the pop star’s second fragrance, ‘Someday,’ is set to hit stores. ‘Someday’ combines a mix of fruity scents like mandarin, pear, and wild berries with jasmine and creamy vanilla.  

The small bottle is topped off with a red, heart-shaped flower, which reminds us of Marc Jacob’s equally gorgeous fragrance, ‘Lola,’ recognized by its similarly carved plastic top. The bottle is also includes a crystal lock and key from Justin, "so fans can carry his heart around with them wherever they go."

‘Someday’ will be marketed at a higher price point than ‘My World.' It will be sold at Macy’s, Sephora, Lord & Taylor, Dillard’s, and Nordstrom’s, as opposed to ‘My World’, which was a Wal-Mart exclusive. ‘Someday’ will be priced at $25-$35, with a portion that will go toward charity. The TV commercial will debut during this week's episode of Glee.

"Giving back has always been incredibly important to me, but let's be honest… I wanted to create a fragrance for my female fans that I can't get enough of… that I want to get next to and I can't stay away from. I know they'll love the scent, but also the opportunity to support some amazing charities. It's a gift that gives back,’ Justin Bieber said of the scent. ‘’Someday’ is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything."

(As seen on JoonBug)


  1. I can't believe he has a perfume line....shouldn't he go for cologne? haha
    Enter My Vintage Scarf Giveaway

  2. @Shasie Exactly! That's just what I thought, but honestly, what teenage boy would want to buy Justin Bieber Cologne?! Certainly not any that I know!!!

  3. Wow! I'm so excited to get this perfume, I am JB's NUMBER ONE Fan! Great post! I love your blog, I’m following now via Google Friend Connect and Bloglovin! Hope you follow back.


    xx. VLM.

  4. Hey! I'm your newest follower! I found you on IFB, but I've visited you before and thought I'd already followed! YOu've got a great blog, I will be back often to check it out!

  5. Hello! I just came across your blog and loved it! you have a great blog! love your style, please check out my blog and follow if you like, I promise to do the same for you! xx


  6. That is the perfum by Jstin Bieber? But it's so feminine!!! haha I don't know.. but he should create cologne than a perfum! Fab post :D



  7. @VLM Thanks for your comment, but I'm not following back. I do not have Bloglovin, and you are not following me via Google Friend Connect. Nice try. Lying and manufactured comments get you nowhere. Maybe I'd actually check out your blog if you actually gave mine a chance beyond the fake response, but since you didn't, I could not care less.

  8. @Sada Thank you for your comment, but you're not following either. If you ever decide to follow FOR REAL, I'll check out your blog. Until then, please stay out of my comments section.

  9. @Love Joice WOW. THREE FAKE COMMENTS IN A ROW. If you're going to spam, do it right. If you want me to follow you, then follow me first, and THEN I MIGHT check out your blog. And don't copy & paste comments, at least come up with something original to say. And I'm dying to know- How do you like my style when I don't post my outfits?!

  10. @Sick By Trend You're the only one here who actually posted a sincere comment! Haha, thank you for that. :)

    I agree, its extremely, extremely feminine, but then again, look at his demographic! Its all teen girls who will LOVE this! :)

  11. This is kind of hilarious. Nail polish line, perfume line, I can't even imagine what is next. Tampons? ;)

    Seriously, I'm kind of curious if this scent is any good. Some of the celeb perfumes (Britney Spears, in partciular) have kind of surprised me.

  12. @Jennifer Fabulous I was thinking the same thing but it really makes sense, considering who the majority of his fans though. A line of JB tampons would definitely be interesting to see! LOL.

    All in all, I think its a great plan on the part of his marketing team. i mean, they know tons of teen girls will buy it, and I'm sure it will smell great! They have millions of $$ backing it up. :)

  13. This is too funny...nail polish, JB doll and now a perfume...and the crazy thing is that is going to be a HIT...is crazy...!!!

    Great post doll!!

  14. Hey there

    Thank you for posting the info on the new perfume...I love perfumes but I am finding kt hard to keep up with all of the new fragrances coming out:):
    still its nice trying...

    I am looking forward to seeing the bottle, it looks lovely enough to have on the dressing table:):)

    Olga from http://revedoa@blogspot.com

  15. So if that's what Bieber is endorsing then is that what Selena Gomez's using? =)

  16. @Marina You're right!! It's totally insane, but nonetheless, great work on the part of his marketing team! Its sort of reminding me of the MK & Ashley franchises during the 1990s and early 2000s.. lol. :)

  17. @Olga W. No problem!! There are so many great perfumes that come out, but I always seem to be out of the loop as well! Now, I'm trying to make the focus of MINY on perfume as well as makeup and fashion, so I guess I have some work to do!

    And you're totally right, the bottle is BEYOND gorgeous!! And, its inexpensive enough to buy simply for the bottle, if the scent isn't appealing. (But I have a feeling it will be!)

  18. @Marella Thanks! Glad you enjoyed the post. :)

  19. @FAYErydust I was wondering that too! It's probably a scent similar to her preferences- i wouldn't be surprised if she helped choose it! Also, she's the 'special someone' JB refers to when promoting the perfume above!! Sooo cute :)


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