Last year’s ‘My World’ fragrance marked the beginning of Justin Bieber’s newest business endeavor: fragrance! Next month, the pop star’s second fragrance, ‘Someday,’ is set to hit stores. ‘Someday’ combines a mix of fruity scents like mandarin, pear, and wild berries with jasmine and creamy vanilla.
The small bottle is topped off with a red, heart-shaped flower, which reminds us of Marc Jacob’s equally gorgeous fragrance, ‘Lola,’ recognized by its similarly carved plastic top. The bottle is also includes a crystal lock and key from Justin, "so fans can carry his heart around with them wherever they go."
‘Someday’ will be marketed at a higher price point than ‘My World.' It will be sold at Macy’s, Sephora, Lord & Taylor, Dillard’s, and Nordstrom’s, as opposed to ‘My World’, which was a Wal-Mart exclusive. ‘Someday’ will be priced at $25-$35, with a portion that will go toward charity. The TV commercial will debut during this week's episode of Glee.
"Giving back has always been incredibly important to me, but let's be honest… I wanted to create a fragrance for my female fans that I can't get enough of… that I want to get next to and I can't stay away from. I know they'll love the scent, but also the opportunity to support some amazing charities. It's a gift that gives back,’ Justin Bieber said of the scent. ‘’Someday’ is the idea that we can change the world, make our dreams come true, and even be with the one person that means everything."
(As seen on JoonBug)