Sunday, May 15, 2011

Make Up Forever Aqua Liner

About a month ago, I wrote my most-viewed article of all time, Sephora Launches First Unretouched Makeup Ad. If the title isn’t self-explanatory enough, the article focuses on Sephora’s Make Up For Ever Line, which looks so good, its almost photoshoped. Therefore, there’s really ‘no need for retouching’. Sephora made history after launching what was the world’s first unretouched makeup ad.

The newest installment into the Make Up Forever line is the new Aqua Liner. The line is available in 15 bright colors, and is 100% water and weatherproof. This year, Make Up Forever was the official make up sponser of Mercedes-Benz Fashion Week Swim in Miami. Throughout the show, the makeup’s quality didn’t falter one bit as it faced hot lights, water, and an extremely humid climate.

Two main components of Aqua Liner’s formula are acrylic copolymer and an increased amount of polymers than other liners, which ensure that all water is locked out and unable to reach the liner itself. Aqua Liner also contains the same amino acids as apple juice, which assure that the high-color intensity will not fade throughout the day.

Whether a matte, iridescent, or diamond finish, each bold shade of Aqua Liner is complete with a firm applicator, designed similarly to a makeup brush. The thin, foam tip makes it easy to draw an extremely precise line. The following shades of Aqua Liner are now available for $23 exclusively at Sephora:
  • #1 Diamond Gold
  • #3 Iridescent Emerald Green
  • #4 Diamond Lagoon Green
  • #5 Diamond Turquoise Blue
  • #6 Iridescent Navy Blue
  • #7 Diamond Black Purple
  • #8 Iridescent Electric Purple
  • #9 Iridescent Fuchsia
  • #10 Iridescent Red
  • #11 Diamond Burgundy
  • #12 Mat Mocha
  • #13 Mat Black
  • #14 Diamond Multicolor Black
  • #15 Iridescent Anthracite


  1. Thanks for your lovely comment on my latest post ! I bought two eye MUFE aqua liners a couple of weeks ago, I got the black one - a classic - and the green one and they look fantastic, so I am planning to buy more ! Kisses

  2. Hey! Thanks for being the first to comment! My top pick is the Diamond Turquoise (#4), followed by the black (of course!).

  3. The eye liners look fabulous and I love the photo - my abstract painter brain spins out when I see colours come together like that and all I want to do is get the paints out:):) (sigh) back to study...but hey its worth it:):)

    Olga from

  4. I hope the will launch aqua liner in Italy as well!
    Can't wait!

  5. Hi Doll,
    Great post as always...come visit my blog I have a surprise for you.


  6. That is crazy that they didn't photoshop their ad! And I love it!
    I have actually never tried this brand, and I am like obsessed with makeup, so that's a little weird!
    I will have to try out these though. I am always looking for more liner. I would love the black purple one!

  7. great colors! i love liquid liner

  8. I love Makeup Forever. They have a great lipstick that I want to buy, but they were out of it when I found it via the sample :-(

    Live Life in Style


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