Tuesday, October 4, 2011

Illamasqua Freak Eau de Parfum



British brand Illamasqua, commonly noted for imaginative themes and eccentric colour palettes, is launching its first ever perfume! The scent, very fittingly name "Freak", has hints of Black Davana, Opium Flower, Belladonna, Poison Hemlock, Datura, and Queen of the Night blossom. The base scent contains intense aromas of Frankincense, Oud, and Myrrh.

In addition to the otherworldly theme and photography, the perfume bottle is also of note. The bottle [pictured below] is a square-shaped glass. A drastic change from conventional perfume bottles, Freak is missing a corner, so it stands at a sharp ankle, perfectly balanced. The bottle is of dark purple colour, with black swirls throughout. There is also a silver snail crawling up the upward most side of the bottle. According to the press release, the design symbolizes "an addictive passionate path of desire that is both distinctive and unusually provocative."

In addition to Freak, Illamasqua is also launching three limited addition products: Nail Varnish in Hemlock (pale opal green iridescent), Pure Pigment in Queen of the Night (blackened plum), and a Sheer Lipgloss in Datura (neutral mauve). Each build on the similar theme of an alternate reality.

The collection is now available to pre-order on Illamasqua.com. Freak will officially launch on October 20th, 2011, and will be priced at $59 for a 75 ml bottle. It will become available at Sephora and Space NK in November 2011.

3 comments:

  1. :o What a beautiful ad! I've never heard of Illamasqua before, but the bottle is stunning, and I've always wanted to buy perfumes just because the bottle looks nice, hehe (: I love how it can stand on one side, and the snail detail sounds awesome as well! Definetly need to check this out! :)

    ps. the datura lip gloss sounds amazing!

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  2. I can't believe you've never heard about it!! They're photography and themes are insane... Check out 'Toxic Nature' and I guarantee you'll be obsessed. :)

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  3. Never heard of it, the ad is amazingly gorgeous!!

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