|Classic Prabal Gurung style -- Red and black. Inspiration for Sephora uniforms.|
For fragrance junkies and makeup addicts alike, Sephora is the one-stop fantasy-land for any beauty need. There are higher end brands like YSL and NARS, classic department store staples like Clinique, and smaller, lower-priced brands like Smashbox and Too Faced. And, the fragrance wall[s] seem to be endless.
Needless to say, Sephora is single-handedly reinventing the beauty industry. And, as the high-low collaboration trend is slowly becoming over-saturated, it was only a matter of time until a new format of designer collaborations evolved. And, Prabal Gurung seems to be the forerunner.
Last month, it was announced that Prabal Gurung was to design new uniforms for the Sephora beauty advisors. Even though the uniforms won't be seen in stores until April, an image of the models has surfaced:
|A candid shot taken during the first promotional shoot for Prabal Gurung x Sephora.|
Chic, right? There are three different designs: Black and red-accented separates for men, a women's pant suit with a bow-tie collar shirt, and a women's trapeze dress. And, of course, the beauty advisers will be 'encouraged' to wear red lipstick to match.
Of the designs, Prabal has stated, "If my design, for that one particular moment when he or she is wearing it, looks at themselves in the mirror and feels, 'you know what, I feel better. I look good. I want to do my job better'...that's what fashion is about."
“My intention was to reflect the style and playfulness of shopping in a Sephora store, but to also make sure [the uniforms] would be functional in such a fast-paced environment."
“The dress incorporates one of my favorite design elements, offering a flash of vibrant red, while the women’s pant suit and the separates for men give a sleeker, more tailored look.”
So, will this become the new collaboration - High end designers creating pieces for employees, instead of low-priced retailers? Only time will tell.